Emotional Intelligence in the Workplace
This is one of a series of motion graphics pieces created by the team to boost understanding of Emotional Intelligence, or EQ, and how it fits into the workplace. Specifically, in a healthcare clinic setting.
Layout created by me, with some support on motion. Copy provided by editorial team. Photos from Getty Images.
Layout created by me, with some support on motion. Copy provided by editorial team. Photos from Getty Images.
Emotional Intelligence Series
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Healthy Habits Wellness Messaging
These are examples of some of the wellness content messages we created to support staff self-care.
In an environment where healthcare professionals are largely focused on caring for others, we recognized the need to remind people that they are worthy of the same attention.
In an environment where healthcare professionals are largely focused on caring for others, we recognized the need to remind people that they are worthy of the same attention.
Templates were created by me, as an evolution of previous similar content. Copy provided by the editorial team. Photos from Getty Images.
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Patient Care Messaging
Evolution of Patient Care template. In 2024, facing the need to expand into new formats (widescreen) as well as maintain or update assets for the existing screen formats, I saw opportunity to better unify and clarify this category.
Some considerations I made were:
+ Creating a new header bar to represent the content category, with icons correlating to the specialties (primary care, gastroenterology, etc)
+ Adapting the text style to better match current branding
+ Improving hierarchy of information
+ Maximizing space for images
+ Using responsive design to support optimal layout in regards to format changes and individual message needs
+ Integrating data merge to batch-create content
+ Creating a new header bar to represent the content category, with icons correlating to the specialties (primary care, gastroenterology, etc)
+ Adapting the text style to better match current branding
+ Improving hierarchy of information
+ Maximizing space for images
+ Using responsive design to support optimal layout in regards to format changes and individual message needs
+ Integrating data merge to batch-create content
Templates developed by me, as an evolution of previous content created before my time with the company. Copy provided by the editorial team. Photos from Getty Images.
Patient Care Messaging, continued
Early in 2025, the determination was made that we would be moving from static to animated content for most categories. As such, I began working on another evolution of the template that would look familiar, but could incorporate motion to add visual interest.
Shown here are storyboards representing the key movements. The concept was to use the swooping heart as an element to introduce and prime the audience for the "patient care" message type, and repeat across the image, both as a way to show care for the subject by embracing them, and support the heartbeat metaphor for good health.
Shown here are storyboards representing the key movements. The concept was to use the swooping heart as an element to introduce and prime the audience for the "patient care" message type, and repeat across the image, both as a way to show care for the subject by embracing them, and support the heartbeat metaphor for good health.
Templates developed by me. Copy provided by the editorial team. Photos from Getty Images.
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Culture Clinic
Similar to the Emotional Intelligence series, this is one of several messages created to facilitate better communication and coworker support.
All characters and animation created by me.
Copy provided by editorial team.
All characters and animation created by me.
Copy provided by editorial team.
Culture Clinic Series
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Chair Yoga Wellness Series
This is a series of animations aimed at helping office workers who are often stuck at their desks to take care of their posture and comfort in small ways. In this case, taking small breaks to stretch and perform yoga poses with the aid of office chairs.
Characters and animation created by me. Copy provided by the editorial team. Elements from Getty Images.
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Inflation Reduction Act
An informational series explaining the basics of the Inflation Reduction Act (IRA) of 2022, and how it affects drug pricing for patients.
Here I'm showing the process of developing three different style directions based on research and inspiration, basic storyboard layouts, and one of the final videos. We were aiming to keep each message between 30-60 seconds, to keep the information "bite-sized" for busy audiences who are often just passing by.
Here I'm showing the process of developing three different style directions based on research and inspiration, basic storyboard layouts, and one of the final videos. We were aiming to keep each message between 30-60 seconds, to keep the information "bite-sized" for busy audiences who are often just passing by.
Templates and animation developed by me. Copy provided by the editorial team. Background photos from Getty Images.
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Monthly Awareness Campaign
This static, clinician-facing content was developed to coordinate with animated pieces that play on patient-facing screens.
Copy provided by editorial team.
Copy provided by editorial team.
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Recipes for On-the-Go Caretakers
This was the most recent iteration of recipe content created for clinical audiences. Prior work was completely static, and confined to the smaller, secondary zone of a multi-zone screen. With the new option to add video content, I evolved the existing template with a refreshed style, keeping it familiar but improved, and adapted it to include more information and interest beyond the title and QR code that we were limited to on the static versions. The codes lead to a micro-site where full recipes can be accessed.
Templates and motion were created by me, as an evolution of previous similar content. Recipes and photos provided by Beth Stark Nutrition, with copy adaptations from editorial team.
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Trivia Time
This is an example of some of the "edutainment" content we provided as a needed break for busy staff.
Templates and motion were created by me. Copy provided by the editorial team.
How it all came together
These are examples of how content appeared on the multi-zone "back office" screens. These are the non-interactive, or passive screens. There was also an up-and-coming interactive version that included more video content, conferencing capabilities, and access to a library of information. Layout and UX/UI have since changed.
Photos from Getty Images.
Celebrating Content Offerings
A quick show reel of content offerings for the clinical screens from 2023.
Motion created by me, featuring pieces from our content catalog. Some mine, some not.